ALEX AND ANI SPRING 17

retail is always working a few seasons ahead. we’re grinding out holiday shots in the heat of summer. across the board, fall is shot in the spring. summer is shot in the winter. spring is shot…in the fall. 

last fall, i shot alex and ani’s spring campaign. the leaves had already changed. it wasn’t too cold yet, but it sure did not look like spring in new england. so, we shot across 2 days, in a large indoor botanical garden - where it is spring year round. i’m pretty sure i saw a spider or two.



when the campaign released in their stores in late march, i drove down to the foxboro location at patriots’ place to check it out in person. i may have done the running man outside of the store. it’s kind of cool to see everything in it’s final form. they do such a good job with store visuals. 


there were also email/digital campaigns that supported the printed pieces.


one of the shots ran in the march 2017 issue of glamour magazine.

much love and heart emojis to everyone involved:

art direction tarah sutton + natalie feldman + alexi drago | production manager tracy trouf | stylist jacarina soto | HMU rachael berkowitz | tech megan pappadopolous | assistant will mccarthy | models serena marques + milena garbo


5X SUPERBOWL CHAMPIONS - PARADE

best comeback in the history of ever.

i hopped on the pats bandwagon way back in ‘96 - at some point in high school. 96, 01, 03, 04, 07, 11, 14, 16…that’s eight super bowl appearances - is that right? we don’t talk about 07. it’s been a good time.

the dust is settling. i’ve rewatched super bowl LI several times already, and but it’s still unbelievable. 28-3 midway thru the third. missed extra point. brady sacked a million times. dropped balls. pick 6. blount fumble. julio jones. freeman. down by 25. TWENTY FIVE. i was tweeting up a storm of nonsense and in multiple group texts trying to keep the faith - all from the fetal position.

the strip sack by hightower was totally the turning point, but a little before that…tom brady ran like 15 yards for a first down. a tiny voice said…he’s still in it. brady’s fighting…then brady went lights out. surgical precision. atlanta had to make some mistakes for all of this to work. so glad they did.

my mother actually convinced me to head downtown for the parade this morning. and we stood out there for probably 3 hours in the freezing, wet, cold to see the trophies make their way down tremont street. i was up high above the crowd, hanging on the edge of an empty tree enclosure thingy, with drunk college kids to grab a couple photos. shoutouts to brian and ella.

hey atlanta. i know how you’re feeling. we’ve been there. a couple times. it gets better.

excuse me, the game is playing again on the NFL network - a wonderful distraction from the current events - that rob me of sleep on a nightly basis.

roger that.

p.s. i wore a patriots onesie out in public.


ALEX AND ANI PERSONALITY GIFT GUIDE

i worked with alexi and caroline to create images for alex and ani’s personality gift guide. got someone on your holiday list who is a dark romantic? a festively feminine? a sentimental sweetheart? a scene stealer? a modern minimalist? or an art enthusiast? 

i’m the art enthusiast. i bought three of their precious threads bracelets. the hamsa, the calavera and one with a blue crystal on it. i also have a pull chain evil eye. i like them because you can put them on and leave them on and they don’t get in your way, while you’re working on the computer or drawing or painting or feeding the squirrel in your backyard. 

alex and ani has expanded their collections beyond just their classic charm bracelets. check out what’s new!

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